Read Good to Great

Begin with the end in mind; Covey's character-based self-help.

Carnegie's 1936 rules: remember names, never argue, let the other person feel the idea is theirs.

Launch your own company or venture

Create and establish a distinctive product brand with a unique identity, packaging, and market presence.

Start and run a profitable business, achieving financial independence and creating value in the market.

A brutal fast-food economy where the first player to hire a manager usually wins.

Phil Knight on the first years of Nike, selling shoes from a car boot to a Japanese bank loan.

Isaacson's authorised biography from forty interviews; the reality distortion field.