Build a product brand

Launch your own company or venture

Start and run a profitable business, achieving financial independence and creating value in the market.

A brutal fast-food economy where the first player to hire a manager usually wins.

Phil Knight on the first years of Nike, selling shoes from a car boot to a Japanese bank loan.

Isaacson's authorised biography from forty interviews; the reality distortion field.

Build, measure, learn; Ries on the minimum viable product.

Peter Thiel on monopolies, secrets and why competition is for losers.

Jim Collins on the eleven companies that made the leap and the hedgehog concept.